FREE SHIPPING + RETURNS ON ORDERS $100+ *

SEE THE LATEST PRODUCT RESTOCK UPDATES →

Strollers
Accessories
Add-On Seats The Journey

Motherhood: You're growing through it

We’re not saying it’s easy. Like most transformations, it’s hard to see the ways you’re growing when you’re in the thick of it. But parents agree, the pains are growing you.  

54%

say that transition to parenthood was harder than they thought it would be

54%

felt overwhelmed by all the “firsts” and “new” of parenthood

96%

can see how they grew through the challenges of becoming a parent  

*Zoe conducted an online survey of over 1500 parents in early 2025 exploring the experience of becoming a parent for the first time.

The patience you gain, the strength you build, the grace you learn to give yourself, It’s all part of the powerful journey to and through parenthood.
And we’re here to celebrate it.
You’re growing through it.

We’re putting the spotlight on what you’re gaining, not despite being a mom, but because of it.

“I never saw myself as strong as I do now.”
“I let go of some perfectionism and embraced the life in front of me.”
“I experienced a new version of sacrifice while also taking care of myself. It’s the hardest thing I’ve ever loved to do.”
“It pushed me to reach to the depths of myself that I didn’t know existed.”
“It genuinely helped me find my sense of direction.”
“It taught me resilience, adaptability, and the importance of asking for help when you need it.”
“It has made me stronger in every facet of my life: personal, emotional, and professional.”
“Becoming a parent at that age helped me go further in my career than I would have otherwise because it gave me such a sense of purpose.”
“I see how beautiful life truly is more than ever before.”
Will you join us in celebrating the growth in motherhood?
  • Look for ways you and your friends are growing – call it out!
  • Leave sticky notes of encouragement places moms frequent (keep an eye out for some of ours!
  • Leave digital notes of encouragement
Spread the Love

“I think it needs to be shared more how the hard parts of becoming a parent shape you into a new, even better version of yourself. That even when it is hard to see it when you are in the thick of it becoming a new parent, you will come out the other side stronger. I felt alone a lot of the time so maybe hearing that, I would have felt less alone.” - Whitney, mom of multiples

In need of encouragement?
We got you!

You're growing...

Patience, resilience, confidence, creativity, adaptability, empathy, perspective, self awareness, appreciation for community, balance, flexibility, self appreciation, grace, selflessness, ambition...

And we see you.