The negative narrative around motherhood

Commentary around becoming a mother is often associated with what you should be prepared to sacrifice. 

The negative narrative around motherhood

Commentary around becoming a mother is often associated with what you should be prepared to sacrifice. 

When we asked mothers about the messages they hear about parenthood*...

72%

had heard that their freedom will end when they become a parent

73%

believe we focus more on what we lose than what we gain in parenthood

83%

were warned by the “just wait untils” from other parents

*Zoe conducted an online survey of over 1500 parents in early 2025 exploring the experience of becoming a parent for the first time.

What if our perspective on motherhood focused on the ways you grow instead of the things you lose?

96% say that the pains of the transition to parenthood are growing you.

“I think it needs to be shared more how the hard parts of becoming a parent shape you into a new, even better version of yourself. That even when it is hard to see it when you are in the thick of it becoming a new parent, you will come out the other side stronger. I felt alone a lot of the time so maybe hearing that, I would have felt less alone.” - Whitney, mom of multiples

You’re growing through it.

We’re putting the spotlight on what you’re gaining, not despite being a mom, but because of it.

“I never saw myself as strong as I do now.”
“I let go of some perfectionism and embraced the life in front of me.”
“I experienced a new version of sacrifice while also taking care of myself. It’s the hardest thing I’ve ever loved to do.”
“It pushed me to reach to the depths of myself that I didn’t know existed.”
“It genuinely helped me find my sense of direction.”
“It taught me resilience, adaptability, and the importance of asking for help when you need it.”
“It has made me stronger in every facet of my life: personal, emotional, and professional.”
“Becoming a parent at that age helped me go further in my career than I would have otherwise because it gave me such a sense of purpose.”
“I see how beautiful life truly is more than ever before.”

You're growing...

Patience, resilience, confidence, creativity, adaptability, empathy, perspective, self awareness, appreciation for community, balance, flexibility, self appreciation, grace, selflessness, ambition...

And we see you.

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